Keynote Address: "Value Chains of Fresh Fruits Exports from Southeast Asia to China"
Delivered by Bill Pritchard, Professor of Economic Geography, University of Sydney
Chairperson: Naruemon Thabchumpon, Institute of Asian Studies, Chulalongkorn University
              Fresh tropical fruit exports from Indochina to China increased rapidly in recent years. The enhanced economic integration in the Mekong region has changed the flows of goods, investment, and people. One example is the trade of fresh fruits, which can be a driver of rural economic development. Drawing on various bodies of literature including those on (i) agricultural production diversification into horticulture from grains and (ii) buyer-producer relationship, we investigate how the rapid growth in China's fresh fruit imports exerts impacts on agricultural development in Indochina. In this introductory chapter, we spell out how individual case studies of this project link with the literature. One of the major contributions of this project is to the literature of global value chain analysis on international trade of horticultural produce. We present the empirical evidence on the structure of the supply chain when the destination market is China, an emerging economy. We examine how the preference of the Chinese market, which is apparently different from those of advanced countries, possibly affects the supply chain structure.